Michelle Anderson is Western Washington’s go-to source for carpeting. Since joining the Bentley team in 2016 as the sole representative in Seattle, Michelle has grown market share over 500%.
Her hard work has recently led to several awards, including the Rise-Star award in 2018, the Pinnacle Award for the Western Region in 2019, the IIDA NPC Industry Professional of the Year 2020 and the Bentley Mills Salesperson of the Year Award for 2020.
Now Michelle faces the challenge of selling in a unique market during very unique times. In this Q+A, Michelle discusses how her approach has changed since the pandemic, what makes Seattle such an exciting market to sell in, and some of the secrets to her sales savviness.
With clean lines and classic structure, this palette is perfectly tailored for virtually any application – from boardroom to dorm room.
Sunset is not simply a daily occurrence, it’s also a state of mind. It’s calming moments that end the hours behind us, while at the same time preparing us for the new energy of the night. It’s the brightness and warmth of the sun expertly blended with the rich, darkness of the horizon. No matter where you are in the world, sunset is a magically and mysterious transition that envelopes the senses and sets the stage for the dawn of a new day.
The new decade brings a reflective take on familiar schemes.
Not everyone is cut out for sales. Even superstars are challenged – by competitors, market conditions, customer demands. But according to Bentley’s 2017 Sales Person of the Year, attitude is everything. Wendy Jorgensen, saleswoman extraordinaire from the bustling Big Apple and a finalist for this year’s Interior Design HiP Seller award, is a true believer in mind over matter. It’s what keeps her resilient – and successful.
For May Cruz, Bentley’s senior creative services manager, art is her world. It shows up in everything she does: from the art festivals she takes her kids to, to the colors she puts in her hair (more about that below) to the oil paintings she does in her spare time. Art is more than a job…it’s a way of life.
Inspiration is everywhere. But it’s people who intrigue and influence us most – especially those who are so passionate about what they do and why they do it that it’s contagious. You can’t help but be moved. At Bentley we surround ourselves with people just like this. Often purposefully, but sometimes, by chance. Being part of the big but small world of design is helpful in that way. But we like to think being in Los Angeles gives us an added edge.
Photography is expression. Of a person, an experience, a moment, a brand. For us, it’s all of those things. The photography we use here at Bentley, in our brochures, on our website, for our ads, is integral to articulating not just what we do (manufacture beautiful carpet), but perhaps even more so, who we are (creative, driven people). For us, photography is meaningful and purposeful.
The systematic shift away from overly perfected or curated design continues into 2017. It coincides with a major movement within the creative community toward more artisan, handcrafted approaches to products and interiors. But the phenomenon isn’t just about design. It’s about life and business, too. We’re craving authenticity – and even commercial carpet is responding to the call.