Many industries, but especially architecture and design, demand creativity. Its core to achieving business goals and meeting client expectations; it’s also key to who we are as individuals and a community.
For May Cruz, Bentley’s senior creative services manager, art is her world. It shows up in everything she does: from the art festivals she takes her kids to, to the colors she puts in her hair (more about that below) to the oil paintings she does in her spare time. Art is more than a job…it’s a way of life.
Inspiration is everywhere. But it’s people who intrigue and influence us most – especially those who are so passionate about what they do and why they do it that it’s contagious. You can’t help but be moved. At Bentley we surround ourselves with people just like this. Often purposefully, but sometimes, by chance. Being part of the big but small world of design is helpful in that way. But we like to think being in Los Angeles gives us an added edge.
Photography is expression. Of a person, an experience, a moment, a brand. For us, it’s all of those things. The photography we use here at Bentley, in our brochures, on our website, for our ads, is integral to articulating not just what we do (manufacture beautiful carpet), but perhaps even more so, who we are (creative, driven people). For us, photography is meaningful and purposeful.
The systematic shift away from overly perfected or curated design continues into 2017. It coincides with a major movement within the creative community toward more artisan, handcrafted approaches to products and interiors. But the phenomenon isn’t just about design. It’s about life and business, too. We’re craving authenticity – and even commercial carpet is responding to the call.
Texture and color are two of the most important tools in every designer’s toolbox. Unfortunately, in most design projects, you typically sacrifice one to achieve the other. Not anymore. Make your interiors sing – or whisper – with the transformative yarn composition and limited color choices of our latest carpet tile: Disruptor™ + Teleport™.
Tis the season for new year predictions. Right now, the design world is all abuzz about the color palettes expected to define 2017. Paint powerhouses Sherwin-Williams and Benjamin Moore recently named their colors of the year: Poised Taupe, a weathered neutral, and Shadow, a moody amethyst. But it’s the pick from the color forecasting authority Pantone that really has us talking.
Become lost in the wonderland that is Bentley’s showroom, as Todd and Sherry explain the inspiration behind it.
Todd and Sherry take a moment to introduce a new collection, which was inspired by hidden sites and secrets around the City of Angels.
Collaboration. A buzzword du jour – but one that truly matters for just about everyone in any industry. It’s proven to boost productivity, spur creativity and elevate engagement. It’s redefined how we work as a team. How we innovate. How we design and utilize space. Collaboration is pretty powerful. It’s also much easier to talk about than to do.