Photography is expression. Of a person, an experience, a moment, a brand. For us, it’s all of those things. The photography we use here at Bentley, in our brochures, on our website, for our ads, is integral to articulating not just what we do (manufacture beautiful carpet), but perhaps even more so, who we are (creative, driven people). For us, photography is meaningful and purposeful.
The systematic shift away from overly perfected or curated design continues into 2017. It coincides with a major movement within the creative community toward more artisan, handcrafted approaches to products and interiors. But the phenomenon isn’t just about design. It’s about life and business, too. We’re craving authenticity – and even commercial carpet is responding to the call.
Texture and color are two of the most important tools in every designer’s toolbox. Unfortunately, in most design projects, you typically sacrifice one to achieve the other. Not anymore. Make your interiors sing – or whisper – with the transformative yarn composition and limited color choices of our latest carpet tile: Disruptor™ + Teleport™.
Tis the season for new year predictions. Right now, the design world is all abuzz about the color palettes expected to define 2017. Paint powerhouses Sherwin-Williams and Benjamin Moore recently named their colors of the year: Poised Taupe, a weathered neutral, and Shadow, a moody amethyst. But it’s the pick from the color forecasting authority Pantone that really has us talking.
Become lost in the wonderland that is Bentley’s showroom, as Todd and Sherry explain the inspiration behind it.
Todd and Sherry take a moment to introduce a new collection, which was inspired by hidden sites and secrets around the City of Angels.
Collaboration. A buzzword du jour – but one that truly matters for just about everyone in any industry. It’s proven to boost productivity, spur creativity and elevate engagement. It’s redefined how we work as a team. How we innovate. How we design and utilize space. Collaboration is pretty powerful. It’s also much easier to talk about than to do.
Art and design surrounds us. Both influence us in more ways than we’ll ever know – our thinking, our decisions, our mood. And each is at the heart of so much of what we do here at Bentley, from product design to marketing collateral. Yet, many would argue that art and design are distinct crafts, unique in form and function so we thought we’d take a closer look at both.
Inspiration isn’t a scientific process; it’s seated in personal perspective. And often, it’s found in unexpected places. Bentley’s product designers are a testament to this; the inspirations behind our carpet styles are as diverse – and as interesting – as they are. A cross-country drive provided the vision for New Bohemian. Hidden, forgotten and reinvented places in and around L.A. gave (los)t angeles its grit meets glamour vibe.