Many industries, but especially architecture and design, demand creativity. Its core to achieving business goals and meeting client expectations; it’s also key to who we are as individuals and a community.
For May Cruz, Bentley’s senior creative services manager, art is her world. It shows up in everything she does: from the art festivals she takes her kids to, to the colors she puts in her hair (more about that below) to the oil paintings she does in her spare time. Art is more than a job…it’s a way of life.
Inspiration is everywhere. But it’s people who intrigue and influence us most – especially those who are so passionate about what they do and why they do it that it’s contagious. You can’t help but be moved. At Bentley we surround ourselves with people just like this. Often purposefully, but sometimes, by chance. Being part of the big but small world of design is helpful in that way. But we like to think being in Los Angeles gives us an added edge.
Photography is expression. Of a person, an experience, a moment, a brand. For us, it’s all of those things. The photography we use here at Bentley, in our brochures, on our website, for our ads, is integral to articulating not just what we do (manufacture beautiful carpet), but perhaps even more so, who we are (creative, driven people). For us, photography is meaningful and purposeful.
Texture and color are two of the most important tools in every designer’s toolbox. Unfortunately, in most design projects, you typically sacrifice one to achieve the other. Not anymore. Make your interiors sing – or whisper – with the transformative yarn composition and limited color choices of our latest carpet tile: Disruptor™ + Teleport™.
Say hello to Libby Cook, Bentley’s Director of Product Development Operations, otherwise known as our Trendcaster. With a textile design education and background, Libby worked for various West Coast interiors and garment fabric companies for a few years before transitioning to the carpet industry in the late 1980s.
Every city is a story of juxtaposition – of conquest and sin; loss and growth; decay and renewal. Los Angeles is no different, a sprawling, open book that somehow manages to be gritty and razor-sharp while living up to its laid-back, sun-drenched bohemian reputation. Through the lens of our latest carpet collection, Bentley contrives the next chapter of our narrative with (los)t angeles.