Collaboration. A buzzword du jour – but one that truly matters for just about everyone in any industry. It’s proven to boost productivity, spur creativity and elevate engagement. It’s redefined how we work as a team. How we innovate. How we design and utilize space. Collaboration is pretty powerful. It’s also much easier to talk about than to do.
Art and design surrounds us. Both influence us in more ways than we’ll ever know – our thinking, our decisions, our mood. And each is at the heart of so much of what we do here at Bentley, from product design to marketing collateral. Yet, many would argue that art and design are distinct crafts, unique in form and function so we thought we’d take a closer look at both.
Inspiration isn’t a scientific process; it’s seated in personal perspective. And often, it’s found in unexpected places. Bentley’s product designers are a testament to this; the inspirations behind our carpet styles are as diverse – and as interesting – as they are. A cross-country drive provided the vision for New Bohemian. Hidden, forgotten and reinvented places in and around L.A. gave (los)t angeles its grit meets glamour vibe.
Say hello to Libby Cook, Bentley’s Director of Product Development Operations, otherwise known as our Trendcaster. With a textile design education and background, Libby worked for various West Coast interiors and garment fabric companies for a few years before transitioning to the carpet industry in the late 1980s.
Every city is a story of juxtaposition – of conquest and sin; loss and growth; decay and renewal. Los Angeles is no different, a sprawling, open book that somehow manages to be gritty and razor-sharp while living up to its laid-back, sun-drenched bohemian reputation. Through the lens of our latest carpet collection, Bentley contrives the next chapter of our narrative with (los)t angeles.
When Bentley Mills started writing its story more than 35 years ago, of course, no one knew exactly what the chapters would share, the twists and turns we would navigate, the peaks and valleys we would explore. But here we are today: California born and raised, the largest carpet manufacturer in the state and proudly producing quality, luxe products out of our LEED®-EBOM Gold certified facility. The same facility we’ve occupied since 1979.
This year at NeoCon 2015, Bentley explores its heritage in its new collection, Born and Raised, tapping into tradition to move its products and production methods forward.