Many industries, but especially architecture and design, demand creativity. Its core to achieving business goals and meeting client expectations; it’s also key to who we are as individuals and a community.
For May Cruz, Bentley’s senior creative services manager, art is her world. It shows up in everything she does: from the art festivals she takes her kids to, to the colors she puts in her hair (more about that below) to the oil paintings she does in her spare time. Art is more than a job…it’s a way of life.
Our worlds are colliding. Boundaries between home and office, personal and professional are blurring more than ever. Today’s generation craves it – a subtle yet sophisticated integration of work and play no matter where they are. It’s a spirited shift in culture and style, fusing form with function in ways we’ve not quite seen before. Today, there’s little in our lives that isn’t touched or somehow influenced by the biodiversity and edge effects of our surroundings. It’s part of us – how we live, how we engage, how we work.
Inspiration is everywhere. But it’s people who intrigue and influence us most – especially those who are so passionate about what they do and why they do it that it’s contagious. You can’t help but be moved. At Bentley we surround ourselves with people just like this. Often purposefully, but sometimes, by chance. Being part of the big but small world of design is helpful in that way. But we like to think being in Los Angeles gives us an added edge.
Photography is expression. Of a person, an experience, a moment, a brand. For us, it’s all of those things. The photography we use here at Bentley, in our brochures, on our website, for our ads, is integral to articulating not just what we do (manufacture beautiful carpet), but perhaps even more so, who we are (creative, driven people). For us, photography is meaningful and purposeful.
We’re officially in our prime of the holiday season! Need a tip or two to get you through the holidays without breaking a sweat?
We’ve got you covered with our official 2016 Bentley Holiday Survival Guide. Stay tuned as we share, we laugh, and even give you a fact or two about how we keep our Bentley carpet rockin’ through the holiday shuffle!
This month, Los Angeles will welcome Greenbuild – the world’s largest conference and expo dedicated to green building – to our eco-savvy city. For more than 30 years, Bentley has operated in L.A., manufacturing our carpet to California’s progressive environmental criteria, the country’s strictest standards. It’s a challenge we’ve embraced. It’s shaped our approach to sustainability, embedding eco-thinking and action into not only our design and production processes but also our culture.
Bentley is committed to collaboration – and embraces its transformative impact on confidence, productivity, and growth. To help its clients tap into the positive power of collaboration, the leading California commercial carpet manufacturer partnered with Antron and Banding People Together to compose a CEU-accredited event for 75 designers, held September 27th in L.A. at the Edison.
Yoga on Bentley carpet? Check out episode 3 of Designer Pages’s Lunch & Learn comedy web-series!
Sales – they’re what makes the business go ‘round. But it takes more than just high style, high quality products to build the bottom-line…