Many industries, but especially architecture and design, demand creativity. Its core to achieving business goals and meeting client expectations; it’s also key to who we are as individuals and a community.
For May Cruz, Bentley’s senior creative services manager, art is her world. It shows up in everything she does: from the art festivals she takes her kids to, to the colors she puts in her hair (more about that below) to the oil paintings she does in her spare time. Art is more than a job…it’s a way of life.
Our worlds are colliding. Boundaries between home and office, personal and professional are blurring more than ever. Today’s generation craves it – a subtle yet sophisticated integration of work and play no matter where they are. It’s a spirited shift in culture and style, fusing form with function in ways we’ve not quite seen before. Today, there’s little in our lives that isn’t touched or somehow influenced by the biodiversity and edge effects of our surroundings. It’s part of us – how we live, how we engage, how we work.
Inspiration is everywhere. But it’s people who intrigue and influence us most – especially those who are so passionate about what they do and why they do it that it’s contagious. You can’t help but be moved. At Bentley we surround ourselves with people just like this. Often purposefully, but sometimes, by chance. Being part of the big but small world of design is helpful in that way. But we like to think being in Los Angeles gives us an added edge.
When Paula Hagerty has a goal, she makes sure it’s within her sights. Literally. She writes it on a piece of paper, pins it to her bulletin board, and looks at it every day – right next to a running list of big sales and projects she’s working on. Ambitions side-by-side with achievements. Wishes next to the hard work it takes to make them come true.
Photography is expression. Of a person, an experience, a moment, a brand. For us, it’s all of those things. The photography we use here at Bentley, in our brochures, on our website, for our ads, is integral to articulating not just what we do (manufacture beautiful carpet), but perhaps even more so, who we are (creative, driven people). For us, photography is meaningful and purposeful.
The systematic shift away from overly perfected or curated design continues into 2017. It coincides with a major movement within the creative community toward more artisan, handcrafted approaches to products and interiors. But the phenomenon isn’t just about design. It’s about life and business, too. We’re craving authenticity – and even commercial carpet is responding to the call.
Texture and color are two of the most important tools in every designer’s toolbox. Unfortunately, in most design projects, you typically sacrifice one to achieve the other. Not anymore. Make your interiors sing – or whisper – with the transformative yarn composition and limited color choices of our latest carpet tile: Disruptor™ + Teleport™.
Tis the season for new year predictions. Right now, the design world is all abuzz about the color palettes expected to define 2017. Paint powerhouses Sherwin-Williams and Benjamin Moore recently named their colors of the year: Poised Taupe, a weathered neutral, and Shadow, a moody amethyst. But it’s the pick from the color forecasting authority Pantone that really has us talking.
We’re officially in our prime of the holiday season! Need a tip or two to get you through the holidays without breaking a sweat?
We’ve got you covered with our official 2016 Bentley Holiday Survival Guide. Stay tuned as we share, we laugh, and even give you a fact or two about how we keep our Bentley carpet rockin’ through the holiday shuffle!