Every city is a story of juxtaposition – of conquest and sin; loss and growth; decay and renewal. Los Angeles is no different, a sprawling, open book that somehow manages to be gritty and razor-sharp while living up to its laid-back, sun-drenched bohemian reputation.
Through the lens of our latest carpet collection, Bentley contrives the next chapter of our narrative with (los)t angeles.
Beneath the surface of our beloved City of Angels, Bentley reveals a surprising world of hidden and forgotten places in the midst of unexpected transformation at NeoCon 2016.
Los Angeles is revered by many, but for the uninitiated or unobservant, John Lennon described it best: “Los Angeles? That’s just a big parking lot where you buy a hamburger for the trip to San Francisco.” Imagine what he might have found had he traveled beyond the fringe to catch a glimpse a city that thrives in the shadows. This misunderstanding – a collision of new and old, strange yet brilliant, lost then found – is Bentley’s muse.
“Los Angeles has an aptitude for reinvention so strong that its deep roots are easily overlooked as new buildings grow over the old,” explained Todd van der Kruik, vice president of design for Bentley. “The gems of LA are hidden in plain sight. Our (los)t angeles Collection goes beneath the glitz and glamour and behind the urban decay to discover extraordinary, exciting and unexpected things.”
BENEATH THE SURFACE
Comprised of two styles, the (los)t angeles collection examines rich, textural patterns with a range of seven colorways that span from urban-inspired neutrals to vibrant, saturated hues. Underground™ brings forth large-scale abstract blocks of substantial color while Trespass™ comprises an exaggerated scale of pixelated plaid.
Featuring the latest in pattern tufting technology, both (los)t angeles styles are made with Antron® Lumena™ Type 6,6 Solution-Dyed Nylon for ultimate color and performance. (los)t angeles products are available in NexStep® Cushion Tile and AFIRMA™ Hardback Tile in 24in x 24in and 18in x 36in.
The products are Cradle to Cradle Certified™, NSF® 140 certified and CRI Green Label Plus certified, and produced in a LEED®-EBOM Gold-certified manufacturing facility.
Check out the full collection here.